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 Businesses realize value from Internet technology in many ways, from improved internal communication and human resource services to up-to-the-minute market research and more effective business-to-business interactions.
But moving into the online arena presents a considerable challenge. It is a revolutionary departure from traditional business methods: distance shrinks to zero and users have nearly universal access to information and technology, which is advancing at a dizzying pace.
i-Genuity uses a disciplined approach to creating and deploying a site, because we recognize that what companies are really looking for are ways to increase revenues and profits. Our Web site design and development service:
- Probes why you want to build a site. (Your money may be better spent elsewhere.)
- Helps you determine your budget.
- Determines how a site fits into your overall business strategy.
- Develops a concise description of your target audience.
- Helps you set measurable goals and objectives.
- Examines business issues.
- Assesses infrastructure requirements.
- Evaluates the potential impact on business processes.
- Evaluates staffing, roles and responsibilities.
- Documents e-commerce issues (if applicable).
- Delivers an action plan.
Our philosophy is simple: build Web sites that answer to your audience.
Who is your audience?
- Current and potential customers?
- Employees?
- Your sales force?
- Investors?
- Vendors?
- Distributors or representatives?
These are the people who decide if your site and business makes money. These are the people who decide if your site is worth visiting a second, third or fourth time And these are the people who either pay your salary or cost you your salary.
They yield a lot of power, and the surest way to arouse and hold their attention is by providing easily navigated content that keeps 'em coming back.
Do we walk our talk? You decide. Here are some samples of our work.
Want to know more? Call 706.737.6546 or complete this simple form today. 
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