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Use A Signature File
Apr 15, 2000 -- Put a strong selling message into every e-mail message you or your employees send by using e-mail signatures. E-mail signatures, also called sigs, are those tags at the end of e-mail messages that supply information about the author. They can direct people to your site for more information, emphasize upcoming events, push a new product or service -- whatever you need to advertise.
You can use your e-mail program to generate your signature file automatically, or paste it in from a document you’ve created. Keep your signature to four lines or less. Anything longer can be considered self-indulgent.
Do use a number of different signatures, but make sure they motivate the reader to do something: visit a Web site, call a phone number, send an e-mail... 
Questions or comments? feedback@i-genuity.com
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 About The Author
Mary A. Sicard is president of i-Genuity, the Click-Here Strategy and Services firm in Augusta, Georgia.
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