|
Corporate Blogging Down
Sep 14, 2008 -- Saurage Research reports:
"In a recent survey of 189 business-to-business marketers, 53% said blogs were either marginal or irrelevant in their 2008 marketing strategy. Looking back, 36 companies started corporate blogs in 2006 with the number falling to 19 new blogs in 2007. This year, only three new blogs were launched in the first quarter.
"Blog marketing experts suggest that these marketers give corporate blogging another try by polishing voice on other public forums first, becoming a resource rather than simply promoting the brand, and finding a way to fill a unique niche with their customers." 
Questions or comments? feedback@i-genuity.com
<<< Back
 About The Author
Mary A. Sicard is president of i-Genuity, the Click-Here Strategy and Services firm in Augusta, Georgia.
Subscribe
Sign up for Clickolution. Simply fill in the information below and click "Subscribe." We'll send a short e-mail once each month that tells you about new articles we've posted.
Under no circumstances will any of the information you share with us be rented, sold or otherwise distributed.
CopyrightCopyright © 1999 - 2008. All rights reserved. No part of this page may be used or reproduced without written permission from the author.
|
