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Interesting Statistics
Apr 15, 2000 -- One of the better e-mail newsletters on Internet marketing is Iconocast. It delivers news, analysis and trends affecting the Internet marketing industry. Here are several interesting statistics from the Feb. 24, 2000, issue:
• Biggest Internet frustration: Finding things online, 60%
• Duration of page view in Jan. 2000: 54 sec.
• Average number of ad messages consumers see each day: 1,000
• Most effective Web site promotion technique: Search engine positioning (mentioned by 66%)
• Types of promotional e-mail messages consumers like most: Coupons and gift certificates (mentioned by 67%)
• Average clickthrough rate for e-mail promotions: 5-15%
• Amazon.com's Aug. 1999 "net" sales conversion rate: 8.3%
• Industry average "net" sales conversion rate: 1%
• Average number of people to whom shoppers recount their online shopping experiences: 12
Questions or comments? feedback@i-genuity.com
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 About The Author
Mary A. Sicard is president of i-Genuity, the Click-Here Strategy and Services firm in Augusta, Georgia.
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