Get a Slogan

Feb 15, 2000 -- Tod Johnson, chairman and CEO of Media Metrix, says: "It's easy to build a bad Web site, harder to build a good one."

This reminds me of the slogan The Burris Agency created for Kirkland, a custom construction builder in High Point, NC: "We Build The Good Ones."

Kirkland says this about their slogan, which is featured prominently on their Web site:

"Our slogan -- We Build The Good Ones -- is not about size or architectural drama or some snobbish description of superiority. It means our passion for the functional, structural, aesthetic, spatial and decorative does not blind us to your vision, your budget, your schedule or your goals. It means we build to make your dream come true. The Good Ones don't simply happen. They require hard work, planning and collaboration."

Slogans, good slogans like Kirkland's, help people remember your company. They also become a rallying cry.

• How to Write a Slogan

• Slogans of old Cadillac Advertisements

Questions or comments? feedback@i-genuity.com

<<< Back

About The Author

Mary A. Sicard is president of i-Genuity, the Click-Here Strategy and Services firm in Augusta, Georgia.

Sign up for Clickolution. Simply fill in the information below and click "Subscribe." We'll send a short e-mail once each month that tells you about new articles we've posted.

Under no circumstances will any of the information you share with us be rented, sold or otherwise distributed.

Copyright