Seduced by the Web Economy

Feb 15, 2000 -- Inc.'s cover story begins with a quotation from author Charles Mackay: "We find that ... millions of people become simultaneously impressed with one delusion, and run after it, till their attention is caught by some new folly... Money, again, has often been a cause of the delusion of multitudes."

If you think building a Web site is an easy way to expand your business, don't be deluded. Read this story. Experts such as James J. Cramer, co-founder of TheStreet.com, and Ted Leonsis, president of AOL Interactive Properties Group, deconstruct the following seven myths:

1. Building a Web site is easy.
2. Traffic will make you rich.
3. Smart money makes you smart.
4. Razzle-dazzle makes Web sites great.
5. Brand is everything.
6. Wild ads make Web stars
7. Community, community, community

Questions or comments? feedback@i-genuity.com

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About The Author

Mary A. Sicard is president of i-Genuity, the Click-Here Strategy and Services firm in Augusta, Georgia.

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