Is Your Reputation on the Line?

May 15, 2000 -- Do you have a strategy for managing your corporate reputation online? If not, don't feel alone, but add this item to your list of to-do's.

An annual survey conducted by Yankelovich Partners on behalf of "Chief Executive" magazine and public relations firm, Hill and Knowlton, found that corporate CEOs admit the Internet can have an impact on the reputation of their enterprises, but most aren't doing much about it.

While more than 60 percent of respondents were very concerned or somewhat concerned about negative information on their companies in cyberspace, only 11 percent actually monitor the Internet regularly to keep abreast of what's being said about their organizations.

At the top of the CEOs' Internet-related concerns was that of unhappy customers venting their dissatisfaction online. A quarter of those surveyed were concerned about both ex-employees and current employees using the Internet to criticize their companies. Another quarter were concerned about current employees using internal e-mail to register complaints about their employers.

How can you monitor your corporate reputation online? It's a time-intensive task, but Google Alerts will get you started.

Questions or comments? feedback@i-genuity.com

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About The Author

Mary A. Sicard is president of i-Genuity, the Click-Here Strategy and Services firm in Augusta, Georgia.

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