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Internet Guerrilla Marketing Techniques. Helpful Web marketing techniques.
Advertising Age. Preeminent source of marketing, advertising and media news, information and analysis.
Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them
Donald W. Hendon, NTC Business Books, 1996. If you master the lessons in this book, you'll be a better marketer and will make your company more profitable. Each chapter is followed by actions you can take to ensure the success of your products and services or those of your company's.
Customer-Colored Glasses. Fundamental website functions.
Guerrilla Marketing Online
Jay Conrad Levison and Charles Rubin, Houghton Mifflin Company, 1995. Dozens of low-cost electronic strategies, tactics and weapons.
Internet Day. A Web site promotion and marketing newsletter.
Marketing Warfare
Al Ries and Jack Trout, McGraw-Hill, 1986. By applying winning military strategies to marketing situations, Al and Jack draw persuasive battle plans to illustrate that the true nature of successful marketing is outwitting, outflanking and outfighting your competitors.
NetMarketing. Strategies and techniques for Web marketers brought to you by Advertising Age.
Ogilvy On Advertising
David Ogilvy, Random House, 1985. The man "Time" magazine once called "the most sought-after wizard in the advertising business" reveals how to run an ad agency, how to get a job in advertising, how to create successful campaigns, 18 miracles of research, all you need to know about business-to-business advertising and much more.
Sales and Marketing Executives International. This site contains information on SMEI, a sales and marketing open forum where you can post questions to sales experts, a professional development catalog with a list of publications, training materials, videos and software.
SalesLinks. Tools and information for sales professionals.
Sales & Marketing Management. Web site for the monthly magazine, which focuses exclusively on sales and marketing. The magazine shows you how to do your job better, includes monthly tips for the business traveler and covers incentives, meeting planning, presentations and communication strategies. This site contains links to some of the best business-related sites on the World Wide Web.
The 22 Immutable Laws of Marketing
Al Ries and Jack Trout, Harper-Business, 1993. A must read. Marketing is a battle of perceptions, not products. Successful programs are built on trends, not fads. Don't extend the equity of the brand. Owning a word in the prospect's mind is the most powerful concept in marketing. 
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